{"id":11733,"date":"2020-10-18T20:41:06","date_gmt":"2020-10-18T18:41:06","guid":{"rendered":"https:\/\/edu-carib.com\/?p=11733"},"modified":"2021-01-13T06:17:01","modified_gmt":"2021-01-13T05:17:01","slug":"chef-de-projets-si-crm","status":"publish","type":"post","link":"https:\/\/edu-carib.com\/en\/chef-de-projets-si-crm\/","title":{"rendered":"Chef de projets SI &#8211; CRM"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11733\" class=\"elementor elementor-11733\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-065943e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"065943e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf86e1a\" data-id=\"bf86e1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16e8595 elementor-widget elementor-widget-image\" data-id=\"16e8595\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/edu-carib.com\/wp-content\/uploads\/2020\/10\/emmanuelle-ozier-chef-de-projets-si-crm-edu-carib-educarib-fanmtech.png\" class=\"attachment-medium_large size-medium_large wp-image-11739\" alt=\"\" srcset=\"https:\/\/edu-carib.com\/wp-content\/uploads\/2020\/10\/emmanuelle-ozier-chef-de-projets-si-crm-edu-carib-educarib-fanmtech.png 700w, https:\/\/edu-carib.com\/wp-content\/uploads\/2020\/10\/emmanuelle-ozier-chef-de-projets-si-crm-edu-carib-educarib-fanmtech-300x300.png 300w, https:\/\/edu-carib.com\/wp-content\/uploads\/2020\/10\/emmanuelle-ozier-chef-de-projets-si-crm-edu-carib-educarib-fanmtech-150x150.png 150w, https:\/\/edu-carib.com\/wp-content\/uploads\/2020\/10\/emmanuelle-ozier-chef-de-projets-si-crm-edu-carib-educarib-fanmtech-12x12.png 12w, https:\/\/edu-carib.com\/wp-content\/uploads\/2020\/10\/emmanuelle-ozier-chef-de-projets-si-crm-edu-carib-educarib-fanmtech-600x600.png 600w, https:\/\/edu-carib.com\/wp-content\/uploads\/2020\/10\/emmanuelle-ozier-chef-de-projets-si-crm-edu-carib-educarib-fanmtech-100x100.png 100w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5aa65d94 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5aa65d94\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5da263cb\" data-id=\"5da263cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4aa26f elementor-widget elementor-widget-text-editor\" data-id=\"e4aa26f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 style=\"text-align: center;\"><span style=\"color: #000080;\">A l\u2019heure de la digitalisation, l\u2019une des cl\u00e9s du succ\u00e8s r\u00e9side dans la capacit\u00e9 des entreprises \u00e0 comprendre leurs clients. Le r\u00f4le du chef.fe de projet SI CRM est de participer \u00e0 l&#8217;\u00e9laboration des strat\u00e9gies li\u00e9es \u00e0 la gestion de la relation client\u00e8le (CRM) par la mise en place des syst\u00e8mes d&#8217;information n\u00e9cessaires \u00e0 l\u2019interaction avec le client mais aussi, au traitement de donn\u00e9es r\u00e9colt\u00e9es de fa\u00e7on \u00e0 optimiser les prises de d\u00e9cisions.<\/span><\/h4><h3>\u00a0<\/h3><h3><span style=\"color: #000080;\"><strong>\ud83e\udd14Humm.. Chef de projets SI &#8211; CRM&#8230; qu&#8217;est-ce que c&#8217;est ?<\/strong><\/span><\/h3><p>Le\/la Chef.fe de Projet SI CRM est en charge de mettre en place des syst\u00e8mes d\u2019information servant au renforcement de la relation client. De ce fait, il travaille en \u00e9troite collaboration avec les \u00e9quipes des d\u00e9partements informatique, marketing et vente.\u00a0 Le but \u00e9tant d\u2019am\u00e9liorer l&#8217;omnicanal notamment par le d\u00e9veloppement des canaux digitaux de contact (personnalisation de site web, cr\u00e9ation d\u2019application, chat boat\u2026) et de centraliser au sein d&#8217;une base de donn\u00e9es les interactions entre les entreprises et leurs clients. Ceci permet d\u2019amasser des donn\u00e9es qualifi\u00e9es (segmentation, habitudes d\u2019achats, KPI\u2026) et de les analyser (reporting, tableaux de bords) afin de conna\u00eetre au mieux les consommateurs pour les conqu\u00e9rir et\/ou les fid\u00e9liser.<\/p><p><span style=\"color: #000000;\"><strong>\u00c0 ce titre ses missions principales sont les suivantes :<\/strong><\/span><\/p><ul><li>\u00catre force de proposition dans l\u2019am\u00e9lioration des processus m\u00e9tiers et des syst\u00e8mes d\u2019information \u00e0 mettre en place ou \u00e0 faire \u00e9voluer<\/li><li>Accompagner le m\u00e9tier lors des \u00e9tudes destin\u00e9es \u00e0 la r\u00e9colte des donn\u00e9es du marketing et des ventes<\/li><li>Mettre en place une strat\u00e9gie d\u2019exploitation des donn\u00e9es r\u00e9colt\u00e9es et piloter la mise en \u0153uvre des solutions et fonctionnalit\u00e9s qui en d\u00e9coulent<\/li><li>Etablir les sp\u00e9cifications fonctionnelles et r\u00e9diger les cahiers des charges des projets<\/li><li>Participer au choix des solutions \u00e0 impl\u00e9menter (progiciel, d\u00e9veloppement\u2026) en relation avec l&#8217;\u00e9quipe technique<\/li><li>Conduire les projets en organisant, en coordonnant et en animant l\u2019ensemble des \u00e9quipes m\u00e9tiers, techniques et les fournisseurs pour garantir le respect du planning et des co\u00fbts<\/li><li>Assister les \u00e9quipes m\u00e9tiers \u00e0 la recette des solutions et appr\u00e9cier leur conformit\u00e9 au cahier des charges de la solution<\/li><li>Garantir la qualit\u00e9 de l\u2019architecture fonctionnelle et des syst\u00e8mes d\u00e9velopp\u00e9es<\/li><li>Assurer la formation et l\u2019accompagnement des utilisateurs en fonction de leurs besoins<\/li><li>Mettre \u00e0 jour le r\u00e9f\u00e9rentiel documentaire et toute la documentation accompagnant la solution<\/li><\/ul><p>Afin de mener \u00e0 bien ces diff\u00e9rentes missions le\/la chef.fe de projet CRM doit avoir des solides connaissances en syst\u00e8mes d\u2019informations pour pouvoir mener des analyses et avoir une tr\u00e8s bonne culture du m\u00e9tier de l\u2019entreprise dans laquelle il\/elle intervient afin d\u2019\u00eatre capable de cr\u00e9er des strat\u00e9gies adapt\u00e9es.<\/p><p>Le m\u00e9tier s\u2019est d\u00e9velopp\u00e9 dans de nombreux secteurs d\u2019activit\u00e9s : e-commerce, banque, assurance, t\u00e9l\u00e9coms, grande distribution, retail\u2026<\/p><p>\u00a0<\/p><h4><strong><u>R\u00e9partition des missions<\/u><\/strong><\/h4><ul><li>25% recueil des besoins et r\u00e9daction cahier des charges<\/li><li>30% benchmarking de solution, conception technique, gestion de budget, planning<\/li><li>25% suivi des projets et recette des r\u00e9alisations<\/li><li>20% support, formation et accompagnement des utilisateurs<\/li><\/ul><h3>\u00a0<\/h3><h3 style=\"text-align: left;\"><strong><span style=\"color: #000080;\">\ud83d\udc40 Un secteur strat\u00e9gique pour la R\u00e9gion Cara\u00efbe ?<\/span><\/strong><\/h3><p>Dans la zone Cara\u00efbe, la mise en place de syst\u00e8mes d\u2019information CRM peut servir \u00e0:\u00a0<\/p><ul><li>Am\u00e9liorer la strat\u00e9gie de la relation client dans le secteur du tourisme: les acteurs du secteur pourrait offrir aux touristes des exp\u00e9riences personnalis\u00e9es en fonction de leurs pr\u00e9f\u00e9rences gr\u00e2ce \u00e0 des offres de voyage cl\u00e9-en-main, avec le moins d\u2019intervenants et d\u2019attente possible.<\/li><li>Optimiser les relations entre les citoyens et les administrations: extranet citoyen, automatisation des proc\u00e9dures administratives, centralisation des requ\u00eates citoyennes \u2026 sont autant d\u2019outils qui permettent une connaissance fine des habitants pour des actions de proximit\u00e9 utiles mais aussi, la simplification et l\u2019optimisation du travail des agents.<\/li><\/ul><h3>\u00a0<\/h3><h3><strong><span style=\"color: #000080;\">\ud83e\udd13 Plusieurs voies sont possibles pour acc\u00e9der au poste de Chef de projet IT CRM<\/span><\/strong><\/h3><p>Le poste de Chef de Projet IT CRM est principalement confi\u00e9 \u00e0 des bacs +4\/+5 issus d\u2019une formation universitaire ou d\u2019une \u00e9cole d\u2019ing\u00e9nieurs\/de commerce sp\u00e9cialis\u00e9s en digital ou en informatique.<\/p><p>S\u2019agissant d\u2019un poste technico-fonctionnel, les comp\u00e9tences techniques et une connaissance du m\u00e9tier sont indispensables.<\/p><h3>\u00a0<\/h3><h3><span style=\"color: #000080;\"><strong>\ud83d\ude0e La fourchette de salaire est tr\u00e8s large<\/strong><\/span><\/h3><ul><li>35k-45k : Profil junior (1-3 ans)<\/li><li>45k-65k : Profil senior (3-5 ans)<\/li><li>65k-80k ++ : Profil expert (6 ans ++)<\/li><\/ul><h3>\u00a0<\/h3><h3><span style=\"color: #000080;\"><strong>\ud83d\ude07 Les m\u00e9tiers connexes\u00a0<\/strong><\/span><\/h3><p>Chef de projet MOA, Chef de projet Business Intelligence, Data scientist, Chief Digital Officer<\/p><h5>\u00a0<\/h5><h5>Ce contenu a \u00e9t\u00e9 r\u00e9alis\u00e9 en partenariat avec <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/edu-carib.com\/en\/listing\/fanmtech-webinar-1ere-edition-quest-ce-que-lintelligence-artificielle\/\">FANMTECH | Le rendez-vous des femmes noires dans la Tech !<\/a>\u00a0<\/span><span style=\"text-decoration: underline; color: #333399;\"><a style=\"color: #333399; text-decoration: underline;\" href=\"https:\/\/reinesdestempsmodernes.com\/\">Par Reines des Temps Modernes<\/a><\/span><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f3bf521\" data-id=\"3f3bf521\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-734625d1 elementor-widget elementor-widget-heading\" data-id=\"734625d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FANMTECH | Ep.2 |  Chef de projets SI - CRM avec Emmanuelle Ozier\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6fe7c2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f6fe7c2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/soundcloud.com\/reinesdestempsmodernes\/fanmtech-episode-1-les-biais-des-algorithmes-avec-maeliza-seymour\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cliquez ici pour acc\u00e9der au Podcast <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf17d7 elementor-widget elementor-widget-image\" data-id=\"9cf17d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"733\" height=\"700\" src=\"https:\/\/edu-carib.com\/wp-content\/uploads\/2020\/10\/chef-de-projets-si-crm-emmanuel-cozier-edu-carib-educarib.jpg\" class=\"attachment-large size-large wp-image-11743\" alt=\"\" srcset=\"https:\/\/edu-carib.com\/wp-content\/uploads\/2020\/10\/chef-de-projets-si-crm-emmanuel-cozier-edu-carib-educarib.jpg 733w, https:\/\/edu-carib.com\/wp-content\/uploads\/2020\/10\/chef-de-projets-si-crm-emmanuel-cozier-edu-carib-educarib-300x286.jpg 300w, https:\/\/edu-carib.com\/wp-content\/uploads\/2020\/10\/chef-de-projets-si-crm-emmanuel-cozier-edu-carib-educarib-13x12.jpg 13w, https:\/\/edu-carib.com\/wp-content\/uploads\/2020\/10\/chef-de-projets-si-crm-emmanuel-cozier-edu-carib-educarib-600x573.jpg 600w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbdf6fc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbdf6fc\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12dceea\" data-id=\"12dceea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8994cc elementor-widget elementor-widget-heading\" data-id=\"b8994cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 related courses<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A l\u2019heure de la digitalisation, l\u2019une des cl\u00e9s du succ\u00e8s r\u00e9side dans la capacit\u00e9 des entreprises \u00e0 comprendre leurs clients. 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